CRUSHING THE BOX

An Amazon #1 Bestseller! Chris’s unconventional and irreverent advice will help you reimagine, experiment, collaborate, grow and succeed…. It’s time the break all the rules and kiss that boring old box goodbye.
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CRUSHING THE BOX

BY CHRIS DENSON

If everyone followed the rules, Grace Hopper would’ve never invented the computer, George Lucas wouldn’t have visited a galaxy far, far away, and Colonel Sanders would still be pumping gas. True innovators think way outside the box—stomping it down and tap dancing over it on their way to success. With these ten unexpected metaphors to guide you, you too can demolish the status quo and claim creative victory.

Chris Denson’s colorful career has given him unique perspective on how great breakthroughs happen. In Crushing the Box, he shares wisdom and stories from his experiences and those of innovation rock stars to help you find your own inspired path. From learning to swim like an otter to fleeing like a refugee or even ruining everything, Chris’s unconventional and irreverent advice will help you reimagine, experiment, collaborate, grow and succeed…. It’s time the break all the rules and kiss that boring old box goodbye.

CHAPTERS

Introduction

  • 1. Swim Like an Otter
  • 2. Eat Your Brain
  • 3. Checkmate or Knockout
  • 4. Become a Mercenary
  • 5. Kick Some Balls
  • 6. Assemble a Caper Crew
  • 7. Put Women in Their Place
  • 8. Death By a Thousand Slaps
  • 9. Flee Like a Refugee
  • 10. Ruin Everything
  • 11. Conclusion
  • 12. About The Author

Crushing THe Box Book (Mick's Tape)

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Emily Chang
CMO Starbucks China
“I’m a big fan of Chris’ approach to innovation. His practical, solutions-oriented (and funny!) approach to building and exercising innovation muscle is relatable and useful.”
Jodi Goldstein
Executive Director, Harvard Innovation Labs
Want to learn about what makes innovators tick? Look no further than Chris Denson. Whether you’re a college student or a seasoned entrepreneur, you’ll find that the humor, enthusiasm and inquisitiveness that Chris brings to each interview is as informative as it is entertaining. I was fortunate to be interviewed by Chris, and know his book will be a must read for all innovators.
Orlando Jones
Actor, Entrepreneur
Chris Denson not only delivers the funny and the creative, he delivers the absolute truth about what it takes to be an innovator in today's world. He expertly extracts timeless principles from his guests and his own experience and packages them in a way that is entertaining, honest, and inspiring. What’s most impressive about Chris is how smoothly shaved his head is. Shine on.
Barnet Bain
director of MILTON’S SECRET, producer of WHAT DREAMS MAY COME, author of The Book of Doing and Being
“Chris Denson is a one of a kind guide through the gardens of innovation, who always stops to smell the flowers.”
Roman Tsunder
Founder of PTTOW +Worldz
In today's era of entrepreneurs being modern day stars, Chris has created a global platform to share the personal secrets to success.
Moran Cerf
Neuroscientist & business professor, Kellogg School of Management
I 100% support this initiative and Chris creates a timely, refreshing experience that puts order in the chaotic world of innovation. It generates converging insights from various people, fields and ideas that help us understanding the changing world of innovation, how to benefit from it, guide it and excel at it."